Goodwood FOS
Celebrated as one of the top motorsport events globally, Goodwood's Festival of Speed needed to revamp its digital presence to match the adrenaline and prestige of the event itself. The challenge was to create a website that captured the essence of the festival's experience but was also agile enough to handle the influx of motorsport enthusiasts visiting from around the globe.
The Approach
I led the project to develop a website worthy of the Festival of Speed's reputation, directing the design and UX strategy from initial concepts through to technical build and testing. I worked closely with the development team to make sure every pixel reflected the Festival of Speed's brand, while shaping the site's functionality to handle the surge of visitors and content that comes with a motorsport event of this scale.
The Results
The launch of the new website marked a significant milestone for the Festival of Speed. I delivered a seamless, user-friendly, and robust platform that not only met but exceeded expectations. Through ongoing direction of the site's evolution, I've helped keep it as dynamic and exhilarating as the event itself, maintaining a high performance digital environment that parallels the legacy of the Festival of Speed.
